Our Story

our story restaurant

Vision

To be the leading Brazilian buffet restaurant in the US, offering an authentic and excellent gastronomic experience, with a focus on expanding and connecting Brazilian culture, providing memorable moments with passion and innovation.

Values

  • Welcoming: We prioritize an environment of respect, affection and hospitality, treating our customers and employees as part of our family.
  • Resilience: We celebrate each challenge overcome with courage and dedication, reflecting the strength of our journey.
  • Authenticity: We pride ourselves on offering a true Brazilian experience, respecting our culinary and cultural traditions.
  • Innovation: We are constantly looking for new ways to improve our services and surprise our customers, without losing our roots.
  • Ethics and Justice: We value transparency, respect for the law and fair practices in all our relationships – with customers, suppliers and employees.
  • Connection: We believe in the power of food to bring people together, creating special and lasting moments.

Mission

To provide an authentic gastronomic experience that brings people together through Brazilian cuisine, with a welcoming and innovative service, creating memorable moments and respecting Brazilian tradition and culture.

The Taste of Brazil was founded by Linalva Coelho. It all started in 1996 as Minas Carnes, then Banana Brasil, The Court House, Casa Brasil, until, after facing difficulties and interventions by ICE (Immigration and Customs Enforcement), Linalva created The Taste of Brazil, offering the experience of barbecue and home-cooked Brazilian cuisine.

In 2015, with the arrival of Weber Silva as a partner, the restaurant underwent a renovation, expanding its operations to Newark and Hillside, always maintaining quality as its central pillar.

The restaurant's purpose is to offer an authentic Brazilian culinary experience, promoting a welcoming and quality environment for everyone, with a special emphasis on Minas Gerais and Rio Grande do Sul cuisine.

Locations

Newark

The Newark location, located at 37 Merchant Street, has a capacity for 150 people and offers valet parking. Opened in 2018 and renovated in 2019, the location offers an American-style steakhouse experience, with decor inspired by Brazilian culture and references to icons such as Ayrton Senna.
During the day, it offers casual, pay-by-the-pound service, ideal for quick meals. At night, it transforms into a sophisticated environment, with a full buffet, excellent cuisine and live music on Wednesdays and Fridays. On weekends, the sophisticated service is maintained all day long. The team of 20 employees is dedicated to providing exceptional service and a welcoming environment.
The full buffet experience includes premium meats grilled over charcoal, served directly at the table, accompanied by salads, farofa, rice and sauces, ensuring an immersive and personalized experience.

Philadelphia

The Philadelphia location, located at 6222 Bustleton Ave, with capacity for 110 people and approximately 27 employees, was opened in 2008 and renovated in 2019.
It adopts an informal model, focused on quality and exceptional service, with a simple all-you-can-eat menu and an affordable menu, respecting the tradition of Brazilian steakhouses. It stands out for its pay-by-weight service and “to-go” options, meeting local demand.
The location also offers event services, with personalized service. With a cozy and relaxed atmosphere, it is ideal for those looking for a delicious and quick meal, while maintaining quality and a unique experience.

Hillside

The Hillside location, located at 1259 Liberty Ave, with capacity for 44 people and approximately 10 employees, opened in 2017. It adopts an informal service style, with a family and cozy atmosphere, offering traditional steakhouse services, with a special focus on selling by weight.
The location also caters to events of different sizes, being ideal for small gatherings, family celebrations or corporate events. Committed to quality and service, it provides an authentic Brazilian culinary experience in a welcoming and relaxed environment.

Our Menu

At The Taste of Brazil, our menu is a celebration of the rich flavors and culinary traditions of Brazil, crafted with care and rooted in our heritage. From the succulent fire-roasted meats of our Rodízio to the comforting dishes from Minas Gerais, each offering reflects the authenticity and warmth of Brazilian culture. Our focus on fresh, high-quality ingredients ensures every bite is bursting with flavor, whether you're enjoying classic Brazilian staples like Feijoada or indulging in our refreshing tropical fruit juices.

We proudly serve signature dishes like Tropeiro beans, crispy pork with yuca, and a variety of hot and cold dishes that complement our Rodízio. And, of course, no meal is complete without a taste of our sweet desserts like the traditional Brigadeiro. Each location offers its own unique dining experience, but the heart of Brazil shines through in every meal, whether you're joining us for a quick lunch or a leisurely dinner.

At The Taste of Brazil, we welcome you to savor the true taste of Brazil, with warm hospitality and unforgettable flavors. Make sure to save room for our delicious desserts — a perfect ending to your Brazilian culinary journey!

Testimonials

Our Promise

our story restaurant

At The Taste of Brazil, we are dedicated to delivering a truly authentic Brazilian dining experience, rooted in our family’s heritage and passion for great food. Every dish on our menu is a reflection of the flavors and traditions that have shaped our journey, crafted with care and served in a warm, welcoming environment where everyone feels at home. We believe that food has the power to connect people, and we’re honored to share the rich culinary heritage of Brazil with you.

Join us at The Taste of Brazil and immerse yourself in the vibrant flavors of Brazil, right here in America. Whether you’ve long been a fan of Brazilian cuisine or are experiencing it for the first time, we invite you to taste the passion and tradition that define our food. We can’t wait to welcome you into our family and share our love for Brazilian cooking with you.

Thank you, and see you soon at The Taste of Brazil!

Gallery

1
2
3
3
galleryNewark
1
2
3
3
3
Loading…
Loading the web debug toolbar…
Attempt #